London 2012 means business

Insights and Views

• You don’t always win from a winning position, but you never win from a losing position. Being better prepared than anybody else is the only competitive advantage you have.

  Sebastian Coe

• You will never know what you can achieve unless you set goals that challenge and encourage you to push your personal boundaries. Having goals really is the key to unlock your potential.

  Denise Lewis

• A lot of the psychology in business and sport is the same. Everything must be underpinned by passion, clarity of vision, surrounding yourself with talent and ultimately delivering.

  Roger Black, MBE

• Successful people don't sit on their laurels, they say "I've achieved that; now what's next?"

  Danny Crates